Clear, Affordable & Convenient: Introducing Dental Startup Zenyum’s Invisible Braces
July 8th, 2021 at 7:59 am
Remote work has created new mental health challenges for employees: isolation, increased workloads, impromptu meetings. Even before the pandemic, it was reported that 35% of workers feel less attractive on video calls than in real life and 59% feel more self-conscious. This saw a boom in bookings for dentistry, but now, during a time of financial insecurity, not all of these procedures are accessible to the general public – especially in terms of affordability and convenience.
Introducing Zenyum – A dental startup founded in 2018 that’s on a mission to make smile transformation easy by bridging the gap between Malaysians and their dazzling smiles. Founder, Julian Artopé, had discovered that most people between the ages of 18 and 35 have dental conditions that could be easily treated but are often overlooked due to complicated processes, lack of access and high price points. A national survey confirmed that demographic and socio-economic inequalities actually deter Malaysians from prioritising their oral health, with only 13.2% of Malaysians seeking help for their oral health conditions due to low household income.
Zenyum’s invisible braces are known to be 70% cheaper than other clear braces. The high-quality brand is able to offer an affordable product by combining a fast-growing network of dental partners with the power of technology to reduce the number of clinic visits. Customers have their progress monitored closely and remotely through Zenyum’s free mobile application.
Zenyum’s app has proved useful during movement restrictions with the treatment monitoring feature giving consumers the freedom with their time. Although they may only need to see the dentist up to three times, it is still the most crucial step to starting the treatment. The first in-clinic consultation involves a 3D intraoral scan, X-rays and physical assessments to safely customize the treatment. Customers will be able to start their journey after the second appointment, which includes a fitting session with the dentist to make sure that the aligner fits. Everything else in between, including receiving help and professional advice, can be done through the app.
Zenyum also offers a free online pre-assessment to find out if you are suitable for their treatments. Simply answer a few questions about yourself, your teeth goals and most importantly, submit hi-resolution teeth photos for a panel of orthodontists and dentists to determine if they’re able to help you achieve your dream smile. This saves individuals who don’t qualify for the treatment time and money from going to the clinic.
Invisible braces may seem unfamiliar compared to traditional methods that have been around for decades, but they work quite similar to metal braces – both medical devices put consistent pressure on your teeth to move them to the desired position over time. Clear aligners are a more attractive option because they don’t clutter your teeth, can be removed at any time, and are more comfortable than metal braces.
Another plus point of Zenyum’s invisible braces is the 3D imaging of the treatment because it allows customers to see the expected end results. Metal braces don’t offer this, so you won’t know what the final outcome looks like until going through the whole treatment. Having the 3D imaging also gives consumers more autonomy in designing their dream smile – they can suggest changes to the 3D treatment plan, until they are satisfied with it, before making payment.
Zenyum has expanded to the ZenyumSonic toothbrush and ZenyumBright Gel, so customers can expect toothpaste, dental floss, mouthwash and more products to come. The award-winning ZenyumSonic is an electric toothbrush with a built-in timer that infuses the expertise of top dentists, including the recommended time, with advanced sonic technology to turn brushing routines into an enjoyable ritual.
Studies have also shown a strong correlation between our oral health and our daily happiness – oral care has a direct effect on our gut health, so the more healthy microbiomes you have (by keeping bad bacteria at bay with good brushing and flossing habits), the more joy you’ll experience in a day and overall in life!
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