Master multi-tasker, Sarah Chua, is the founder of Social Catch Digital Marketing, a boutique social media marketing agency powered by dedicated, hands-on creative minds. The social media marketing strategist’s passion can be seen as she plays the role of creative director, as well as photographer on site, to help others experience the same elation of launching their dream brands.
Despite only being in business for less than two years, Social Catch has elevated a number of lifestyle, fitness and wellness brands with their jazzy visuals and trendy tone of voice – these two elements are at the core of their DNA. Read on to learn more about this inspiring creative entrepreneur: how she started her own agency, grew an impressive network, and still finds time for self-care while running a business.
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What made you want to start your own boutique social agency?
As cliche as it sounds, I always had a passion for photography and putting together moodboards. Since I was a kid, I used to cut out magazines and create collages, and stick them all over my walls. I love the idea of creating visuals that entice people to want to learn more. My favorite part about my job role is building relationships with clients I feel connected with, and becoming a valuable part of each of their unique journeys.
How would you describe the content Social Catch creates?
It definitely is fun, community-oriented, and hopefully scroll-stopping (hehe). I love that we work with clients who allow us to think outside the box and truly explore different ways to express their brands to the public.
What’s been your most exciting campaign so far?
There are too many for me to specifically choose one, but a memorable one would be “The Aloha Bubble” which was program that Clubaloha, a boutique gym in Plaza Damas, had created to virtually connect with their community through daily virtual classes, intention-setting and meaningful content shared on a Telegram channel. This was such a beautiful campaign – we were able to come up with all the visuals for it and witness amazing reviews from all the subscribers. It was really heartwarming to be able to realise how the advantages of technology and digital marketing platforms can benefit us more than we think, especially during these tough times.
In your opinion, what makes for great content?
I don’t call myself an expert in digital marketing or whatsoever! But I do feel that great content is produced when there is good intentions behind it. With the right messaging, the power of whatever that content is can make a difference in people’s daily lives – especially because there is a ton of content rolling out everyday, and it matters.
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Where do you get your inspiration from?
I get a lot of my inspiration from Pinterest! Don’t know what I would do without it, especially when those days come and you’re out of brain juice! I also follow a lot of other established marketing agencies to see how they do it, and hopefully be able to learn a few things from them.
What networking advice do you have for other startup founders and entrepreneurs?
Firstly, always be kind! It costs zero cents to be nice to people and always get to know them how you would want others to get to know you. Also, practice makes perfect, so the more you practice talking to others, the more natural it will be for you. Don’t think too much about how you need to approach someone, just be yourself, be genuine and be kind!
How do you achieve a work-life balance?
I am honestly still working on that! I cannot lie that I am not an introvert, I actually did a personality test once and I had scored 99.9% extrovert, haha. But I try my best to set an intention each week and realign my priorities daily. I update my Google Calendar daily, I trust it more than myself to keep on schedule. But, yes, it took me a long time to get where I am today, so I am proud of it!
What are your self-care must-haves?
Hmmm… tough question! But I do think it’s important to have one whole day to myself every week where I treat myself to a good meal, not an expensive meal but a meal that I truly love; explore activities that do not require me to look at my phone too much, and also spend time with people who I care about. 24 hours – just me and a list of things that I should be doing more if I could!
Any last words?
I’d like to thank my team – Samantha, Valery and Michelle, for being superstars and working hard to make my dream job come true!
If you’ve got a vision you’d like to turn into a reality, reach out to Social Catch here and follow them for endless inspiration.