Master multi-tasker, Sarah Chua, is the founder of Social Catch Digital Marketing, a boutique social media marketing agency powered by dedicated, hands-on creative minds. The social media marketing strategist’s passion can be seen as she plays the role of creative director, as well as photographer on site, to help others experience the same elation of launching their dream brands.


Despite only being in business for less than two years, Social Catch has elevated a number of lifestyle, fitness and wellness brands with their jazzy visuals and trendy tone of voice – these two elements are at the core of their DNA. Read on to learn more about this inspiring creative entrepreneur: how she started her own agency, grew an impressive network, and still finds time for self-care while running a business.



View this post on Instagram


A post shared by Social Catch Marketing (@thesocialcatch)


 What made you want to start your own boutique social agency?

As cliche as it sounds, I always had a passion for photography and putting together moodboards. Since I was a kid, I used to cut out magazines and create collages, and stick them all over my walls. I love the idea of creating visuals that entice people to want to learn more. My favorite part about my job role is building relationships with clients I feel connected with, and becoming a valuable part of each of their unique journeys.


How would you describe the content Social Catch creates?

It definitely is fun, community-oriented, and hopefully scroll-stopping (hehe). I love that we work with clients who allow us to think outside the box and truly explore different ways to express their brands to the public.


What’s been your most exciting campaign so far?

There are too many for me to specifically choose one, but a memorable one would be “The Aloha Bubble” which was program that Clubaloha, a boutique gym in Plaza Damas, had created to virtually connect with their community through daily virtual classes, intention-setting and meaningful content shared on a Telegram channel. This was such a beautiful campaign – we were able to come up with all the visuals for it and witness amazing reviews from all the subscribers. It was really heartwarming to be able to realise how the advantages of technology and digital marketing platforms can benefit us more than we think, especially during these tough times.


In your opinion, what makes for great content?

I don’t call myself an expert in digital marketing or whatsoever! But I do feel that great content is produced when there is good intentions behind it. With the right messaging, the power of whatever that content is can make a difference in people’s daily lives – especially because there is a ton of content rolling out everyday, and it matters.



View this post on Instagram


A post shared by Social Catch Marketing (@thesocialcatch)


Where do you get your inspiration from?

I get a lot of my inspiration from Pinterest! Don’t know what I would do without it, especially when those days come and you’re out of brain juice! I also follow a lot of other established marketing agencies to see how they do it, and hopefully be able to learn a few things from them. 


What networking advice do you have for other startup founders and entrepreneurs?

Firstly, always be kind! It costs zero cents to be nice to people and always get to know them how you would want others to get to know you. Also, practice makes perfect, so the more you practice talking to others, the more natural it will be for you. Don’t think too much about how you need to approach someone, just be yourself, be genuine and be kind! 


How do you achieve a work-life balance?

I am honestly still working on that! I cannot lie that I am not an introvert, I actually did a personality test once and I had scored 99.9% extrovert, haha. But I try my best to set an intention each week and realign my priorities daily. I update my Google Calendar daily, I trust it more than myself to keep on schedule. But, yes, it took me a long time to get where I am today, so I am proud of it!


What are your self-care must-haves?

Hmmm… tough question! But I do think it’s important to have one whole day to myself every week where I treat myself to a good meal, not an expensive meal but a meal that I truly love; explore activities that do not require me to look at my phone too much, and also spend time with people who I care about. 24 hours – just me and a list of things that I should be doing more if I could!


Any last words?

I’d like to thank my team – Samantha, Valery and Michelle, for being superstars and working hard to make my dream job come true!


If you’ve got a vision you’d like to turn into a reality, reach out to Social Catch here and follow them for endless inspiration.


There are two nights in KL that has everyone out to celebrate – Halloween and New Year’s Eve. Clubs, bars and even the streets are packed with people in high spirits and celebratory gear. You finally get to see the friends who usually pass on a night out, as well as find yourself bumping into others you haven’t seen in a while.

Sadly, that isn’t the case this year with everybody confined to their homes (for the better!). But that doesn’t mean it can’t be celebrated! Dig up your eccentric makeup palettes and get inspired by these mind-blowing looks from some of the most talented makeup artists in town:

1. @vvnloll


View this post on Instagram


#myinglothalloween2020 #inglotmalaysia INKTOBER / rip / DAY 23 Beautiful lacy lingerie top from 🖤 3hr – Recreated @gabxxrielle’s look which was inspired by @yashinss’s artwork! I made the inside gold because well, I AM GOLD. ✨ that’s it, thank you 💛 Inglot products used: • Black Gel Liner • AMC Blusher #inktober2020 #inktober #makeup #beauty #art #muamalaysia #mua #artistsoninstagram #makeupinspo #makeupideas #makeuplooks #svslearn #halloweenmakeup

A post shared by V V N (@vvnloll) on

2. @sickly.friday


View this post on Instagram


⚠️READ CAPTION⚠️ 🥀🐇”The little girl just could not sleep because her thoughts were way too deep.Her mind had gone out for a stroll and fallen down a rabbit hole.The End”🐇🥀 This is my entry for @yoruworldshop @psyforetell Halloween contest.Cosplay Gategory.I did a look inspired by @charlotteroberts . How to vote: 1)Like this post and the one on @yoruworldshop 2)Share (Optional) 3)That’s it! #yoru_spooktobercontest #halloween #aliceinwonderland

A post shared by 🕊️A v a n a 🕊️ (@sickly.friday) on

3. @fyi.khoo


View this post on Instagram


#Halloweenmakeup Look 17 – Like a moth to a flame, but this one won’t burn up ⁣ ⁣ Serving some ashen looks with another creepy bug but I swear, I really really hate bugs 😰⁣ ⁣ This one was inspired by @jharnabhagwani ‘s blue butterfly look but mine’s a moth. ⁣ ⁣ MAKEUP CREDITS:⁣ ⁣ MOTH:⁣ ⁣ 1. #toofaced Better Than Sex easy Glide ⁣waterproof liquid eyeliner 2. #nyxcosmetics Epic Wear liquid liner ‘white’⁣ 3. @topface_official @chinies.official InStyle Metallic Liner ‘Silver’⁣ 4. Dash of blue from @lagirlcosmetics Neon Shockwave Pencil Eyeliner ‘Electric’⁣ ⁣ EYES⁣ 4. @arganiahq Eyebrow Pencil ‘Dark Brown’⁣ 5. #stilacosmetics Stay All Day Waterproof liquid eyeliner ’Alloy’: grey eyeliner ⁣ 6. #dionbeautemalaysia Duochrome ‘Florida Kilos’ on the lids⁣ 7. #vesperlex Rozov’s Diamanté using orange, holographic shimmer on eyes ⁣ ⁣ FACE⁣ 8. #benefitcosmetics Hello Happy 3 Velvet Powder foundation ⁣ 9. #vesperlex Stardust highlighter palette: using pink shade ’Juniper’⁣ ⁣ #inktober2020 #undiscovered_muas #31daysofhalloween #makeupfordays #beautywellnesstribe #wakeupandmakeup #fantasymakeupworld #sephora #sephoramy #butterflymakeup #mothmakeup #facepainter #spooky #greyhair #noretouching

A post shared by Emma (@fyi.khoo) on

4. @muhd.aniqqq


View this post on Instagram


-LATHI- . LETS’ NOT FORGET THIS MOMENT😌😆 . . . . . . . . . . #undiscovered_muas #undiscovered #underratedmuas #underratedmua #underratedartist #explore #abh #abhprsearch #abhprlist #makeuptransformation#makeup #makeupideas #makeuplook #makeupjunkie #makeupartist #makeupaddict #christmas #holiday #loreal #abh #abhprsearch #tarte #farsali #benefit #lauramericer #toofaced #hudabeautygiveaway #hudabeauty @hudabeauty @wakeupandmakeup @100daysofmakeup @blendingrules @menthatblend @jamescharles @lanceaguas @nikkietutorials @nikkietutorials @bretmanrock @abhinsider @norvinanavy @lanceaguas

A post shared by M U H D A N I Q (@muhd.aniqqq) on

5. @hammadart


View this post on Instagram


👼🏼💀I’m no angel either, baby💀👼🏼 I rarely do skulls but when I do, I wonder why I don’t. It’s such a fun process seeing it slowly come to life with every brushstroke. I used one of @the_wigs_and_makeup_manager many skulls as a reference to make sure I get my placements right, especially the nose! Products: @hauslabs liquid Eye-liner @hankandhenrybeauty The Kings Queen lustre lights @nyxcosmetics ultimate shadow palette in warm neutrals @graftobianmakeup white creme foundation @anastasiabeverlyhills x @alyssaedwards_1 palette in beast & h.o.e. @craftiviti ultra light air dry clay ( for the skeleton headpiece) NAILS BY @MONSTERMANICURES #hammadart #malemua #muamalaysia #halloweenmakeup #sfxmakeup #angel #skull #dragartist #boysdoittoo #queerartist #thedragqueendom #mehronhalloween

A post shared by HAMMADA BAMADHAJ (@hammadart) on

6. @afierhm


View this post on Instagram


it’s just me and my ghoulfriends! 👻 . This is a make-up collab I did with 8 other amazing and talented people and we were inspired to do characters from Monster High and as you can see, your girl is Ghoulia, the zombie! I honestly have so much fun with this look since I was such a big fan of MH (kinda wish they come out earlier when I was younger lol) also get to experiment with more new things 👻💙 . product deets @ucanbemakeup anthena face painting palette @l.a.s.h.e.s.s the lashessmuse collection 2 @morphebrushes 35D palette @cheekdourlofficial enchanted velvet matte shade velvet ruby . #makeup #makeuplooks #editorialmakeup #makeupart #makeupartist #makeupideas #makeuplife #undertheradar_makeup #uncensored_mua #makeupmalaysia #makeuptutorial #motd #makeuponpoint #modelmalay #editorialmakeup #theartistedit #artistrymakeuep #editorial #fentybeauty #artmakeup #art #wakeupandmakeup #avantgardemakeup #strangeeditorial #faceart

A post shared by A f i e R o h i m (@afierhm) on

7. @_syaart


View this post on Instagram


#2 : THE INFECTION☠️🧪 POV: you one of the person incharge to handle the most dangerous virus 🦠 in the world but you accidentally inject yourself💀❗️⚠️AND YOU GONNA BE NEXT⚠️❗️💉 . . -Hello guys🥰 this look inspired by @karolinagriciute but I modified it alittle bit🧪🦠 so how it turn out?? Yeay or nay!!😅 . . . . . . . #infection #infectionmakeup #sfxmakeup #sfxmua #sfx #sfxartist #sfxmakeupartist #sfxmakeuptutorial #sfxgore #sfxtutorials #sfxmalaysia #sfxmalaysian #makeupsfx #crazymakeup #crazymakeups #crazymakeuplook #makeup #makeuplooks #halloween #halloweenmakeup #halloweencostume #halloween2020 #halloweenlook #horrorhags #jhnettles_muas_supporter

A post shared by SYAFIQ ART👨🏻‍🎨🌈 (@_syaart) on

8. @sabrinalexandr


View this post on Instagram


This is how my inside looks like ☠️🥰 finally had the time to do a makeup look 😪 Look inspired by @bygeorgiam – Lens : @qaylaa_lens Lashes : @l.a.s.h.e.s.s – #october #halloween #halloweenmakeup #skullmakeup #spooky #spookyseason #makeup #makeupmalaysia #sfxmakeup #makeupartistmalaysia #underratedmuas #wakeupandmakeup #muamalaysia #muakl #muagombak #dinnermakeup

A post shared by Sabrina (@sabrinalexandr) on

Make sure to support these local creatives by giving them a follow. Happy Halloween!