Social media has fashion moving faster than ever! And that’s not a good thing.
You’ve probably seen the term ‘fast fashion’ plastered all over social media, but what is it exactly? Fast fashion can be described as inexpensive, mass produced clothing designed to meet the latest trends.
With Instagram and Pinterest taking over magazines and catalogs as the place to find #outfitinspo, clothing brands are constantly having to keep up with the fast-changing trends churned out by these sites. Have you ever noticed how everything the Kardashians wear is already available to wear just a few days after they press post – at only a fraction of the price?!
These high speeds, and low prices, have caused a huge problem with pollution, waste and human rights abuses. As the issues become more pressing, many consumers, and brands, have become more conscious about their fashion choices – keeping an eye out for sustainable, as well as ethical, alternatives that benefit the planet, people and animals.
One of these brands is Love, Light, Lemons – a local charity initiative with the intention to curate sustainable products while continuously uplifting the lives of communities in need. Founded in 2017 by writer and yoga instructor, Raisa Gabrielli, they’ve offered the public sustainable products, from candles to now activewear, that benefit different charities each year.
Why should you choose their activewear? Well, for starters, its made from 100% organic cotton (GOTS certified) and sewn by refugees under UNHCR. Not to mention, their designs are super cute, just like the animals at their current beneficiary, The Strays of Shah Alam.
The brand aims to raise awareness on the impact of fast fashion, as well as the unfair treatment of refugees in Malaysia by providing a sustainable and ethically made alternative to consumers. Those who purchases these pieces will be supporting the production of 100% organic cotton over modified cotton (which has led to environmental degradation, and even deaths within Indian farming communities), and avoid wearing clothing made with plastic.
When it comes to reducing the negative impact of fast fashion, we all have the power and ability to make responsible choices. Play your part by supporting fair brands who strive to make a positive impact. This can help influence the industry to become more sustainable and ethical!