What if we told you this must-have addition to your skincare routine is absolutely free! That’s right – no tools needed, just 60 seconds of your time.

The #60SECONDRULE was created by licensed aesthetician, Nayamka Roberts-Smith (@LaBeautyologist), to help her clients get the most out of their cleansers. A nugget of knowledge, she shared that gently cleansing your face, with your fingers, for 60 seconds activates the ingredients and allows the cleanser to work. Most of us have been guilty of washing our face for less than 15 seconds, but by following this tip – you’ll notice softer skin and better texture.

Skincare Twitter swears by the #60SECONDRULE – the once trending hashtag is filled with testimonies of transformed skin. However, as with all skincare advice, do remember that it ultimately depends on your body, but there is no harm in experimenting with a few more seconds! By thoroughly washing your face, you’ll be able to dissolve the sebum and blockages better, which then improves overall evenness.

Try it out and if you need a more fun way to keep count, Roberts-Smith suggests singing along to the Fresh Prince of Bel-Air theme song. Go get that glow!