PUMA aims to inspire women around the world by gathering their top female brand ambassadors and celebrating the astounding women who have moved culture and sports forward! Led by the record-breaking, chart-topping global pop superstar Dua Lipa, PUMA will be pumping out empowering content all year long, such as talks, videos and interviews with their female ambassadors following the theme “She Moves Us”.
“She Moves Us” tells the story of how PUMA’s female ambassadors pushed to become the women they are today – it highlights the women who helped them, how they overcame challenges in their personal lives and careers, and how they made it to the top in their respective fields. The campaign will also support girls and young women through PUMA’s partnership with Women Win, a global women’s fund which uses sport to advance gender equality from the bottom up.
“Sharing stories of success is all part of changing the narrative, especially in fields like sports and entertainment that have tended to amplify the accomplishments of men,” says Dua Lipa. “Women are already nailing it across the board and celebrating their achievements is exciting and empowering. It also encourages those rising up to aim for the stars. That’s why I’m so grateful to PUMA for including me in their She Moves Us campaign. Now let’s show the world what we are capable of!”
The superstar will be joined by supermodel and body-positive advocate Winnie Harlow, as well as WNBA star Skylar Diggins-Smith, golfer Lexi Thompson, footballer Nikita Parris, high jumper Yaroslava Mahuchikh and more.
Watch the “She Moves Us” anthem below:
Looking to level up your self-care beauty routine? Drop by ZALORA‘s week-long digital festival starting March 8th and celebrate their dreamy beauty category! Show your skin some love with deals, giveaways and gifts from the biggest makeup and skincare brands. This includes getting up to 50% off on must-haves from their participating brands: Paula’s Choice, FOREO, Laura Mercier, NARS, Benefit, Sulwhasoo, Make Up For Ever, Laneige, Aveda, Elizabeth Arden, Shiseido, Ogawa and more. We’re already excited for our next pamper sesh! The party continues on their social media platforms with Instagram Live tutorials by beauty experts, and amazing giveaways.
What we love most about The ZALORA Beauty Festival, other than it’s what dreams are made of, is that it’s also using this incredible opportunity to create conversations surrounding beauty in the world today: celebrating diversity, inclusivity, and female empowerment over International Women’s Week. As unrealistic beauty standards start to fade to allow for more inclusive beauty to shine through, ZALORA is taking this opportunity to expand the discourse of representation in beauty and celebrate women from all walks of life.
Shop the ZALORA Beauty Festival here from the 8th to of 15th March!
Quoting Martin Luther King Jr., “We are made by history”; so it’s important that we touch base with the history of women’s rights in Malaysia for a firmer grasp on how we want to shape our future.
Ever since Malaysia gained Independence in 1957, girls and women in Malaysia have always had open access to education. However, it came with more constrictions and cultural rules, as compared to their male counterparts. Hence why women aimed for simpler positions such as clerks, typists, and teachers. Only in the 1970s did we start seeing girls courageously crossing the barrier, persevering, and proving the earlier stigmas wrong – that women were not suitable for “manlier” jobs involving technical education, engineering, or even court duty.
Regardless of women progressing in education, as well as the country developing more and more everyday, and in spite of the policies set by the government to support women’s entry and retention at the workforce, barriers such as lack of mentoring, stereotyping, and being excluded from networks still exists.
People across the world have many misperceptions about equality: we underestimate women’s experience of sexual harassment, and are overly optimistic about when economic and pay equality will be achieved. In reality, women in the Malaysian workforce still face unjust challenges every single day.
A survey done by Women’s Aid Organisation shows that up to 21% of women have encountered a form of sexual harassment, but many are still misinformed on what entails as sexual harassment in the workplace. Many still think that behaviours that their colleagues do, such as unwelcomed touching or grabbing, stalking or repeatedly making advances after being rejected, as “unprofessional behaviour”. Education on women’s safety and rights need to be boosted to ensure that women know that they are being treated respectably and just.
In June 2016, women accounted for only 15.2% of director positions in the top 100 listed companies on Bursa Malaysia (Kuala Lumpur Stock Exchange). According to this study by the Human Resource Management Academic Research Society, 75% agree that the stereotypes about women’s abilities and roles still exist in the industry and 51.9% receive less mentoring than men in this industry. The ‘glass ceiling’, which still exists in most organisations, acts as the biggest barrier in women advancing in their careers.
The ‘glass ceiling’ refers to the invisible barriers that prevents qualified women from reaching their full potential within their company. Women are inclined to be over-represented in the junior level, but under-represented at the senior level in a company. It has resulted in a disadvantageous effect on the economy and morale of any organisation.
Unfortunately, there are many who still perceive women as weak, unable to carry out certain roles, or that women are only to play the “caring” roles in organizations. This phenomenon is also known as “Stereotype Confirmation Bias”, and it happens when leaders confirm their stereotypes while filtering out all other examples. This adds on to the factor of discrimination.
According to a survey done by Women’s Aid Organisation, 56% of working women have experienced one or more types of gender discrimination at the workplace, including being asked personal questions regarding their marital or family status, being tasked to perform jobs that are not asked of men in the same position, receiving questions or comments about their ability to perform certain tasks, and being omitted from promotions even though their qualifications surpass the other candidates.
What To Do If You Encounter Discrimination?
If you feel that you are being discriminated against, there are many organisations that you may reach out to seek help. You can consider getting in touch with:
- The Human Resource Department (who deals with internal grievances)
- The Malaysian Labour Office
- Your Trade Unions
The first thing to do would be to contact the Human Resource Department to find out about your company’s grievance processes. If the situation cannot be resolved internally, you may escalate it further to the labour office.
Although there has been significant progress in the representation of women in the workplace, women are still far from being seen as an equal. Katherine Davis, the former Managing Director of IPSOS in Malaysia said, “Where women are fully represented, societies are more peaceful and stable. Standing up for women’s rights and development is standing up for the global good”. We need to keep spreading awareness on this issue and keep talking about it in our conversations in order for real change to take place!