According to a report analysis by World Wildlife Foundation (WWF), Malaysians are Asia’s largest consumer of plastic. Single-use plastic is still one of the biggest culprits behind our serious waste problem, especially when not disposed properly. The wrongful disposal of single-use plastic items, such as plastic bags and plastic water bottles, poses a threat to wildlife – harming innocent animals from accidental consumption, and polluting our ocean waters and coral reefs.
Stepping up to stop this environmental problem, Love Beauty and Planet (Unilever’s eco-friendly beauty brand), has launched a sustainability campaign in partnership with Watsons Malaysia and in conjunction with Earth Month, to educate consumers about the impact of plastic waste and encourage them to play their part in making the planet a better place.
To teach the public about recycling, the brand has created an interactive mobile game that offers Malaysians a chance to be an online eco-warrior and save a virtual marine world. With every successful gameplay, you can earn an exclusive voucher that is valid to be used for any Love Beauty and Planet product at Watsons’ stores, website, or in-app purchases!
When it comes to combatting Malaysia’s low recycling rate of 30%, as reported by Solid Waste Management and Public Cleansing Corporation (SWCorp)’s last year, the brand is collaborating with Watsons to place recycling bins in 20 Watsons retail stores within the Klang Valley. You can visit the participating Watsons stores from 12 April 2021 to 31 May 2021 to drop off any used plastic bottles to be recycled – all of the collected bottles will be sent to a local plastic management company to be given a second life. As a reward for doing your part for the planet, you will be entitled to a reward voucher from Love Beauty and Planet to be used at Watsons!
To take part in the recycling initiative, you can visit any of the participating stores below:
- PJ Old Town
- Bukit Jelutong
- Bukit Tinggi Klang
- Sri Petaling
- Medan Idaman
- Tropicana Garden
- Seksyen 16
- Sunway Pyramid
- Seksyen 7
- IOI City Mall