PUMA aims to inspire women around the world by gathering their top female brand ambassadors and celebrating the astounding women who have moved culture and sports forward! Led by the record-breaking, chart-topping global pop superstar Dua Lipa, PUMA will be pumping out empowering content all year long, such as talks, videos and interviews with their female ambassadors following the theme “She Moves Us”.
“She Moves Us” tells the story of how PUMA’s female ambassadors pushed to become the women they are today – it highlights the women who helped them, how they overcame challenges in their personal lives and careers, and how they made it to the top in their respective fields. The campaign will also support girls and young women through PUMA’s partnership with Women Win, a global women’s fund which uses sport to advance gender equality from the bottom up.
“Sharing stories of success is all part of changing the narrative, especially in fields like sports and entertainment that have tended to amplify the accomplishments of men,” says Dua Lipa. “Women are already nailing it across the board and celebrating their achievements is exciting and empowering. It also encourages those rising up to aim for the stars. That’s why I’m so grateful to PUMA for including me in their She Moves Us campaign. Now let’s show the world what we are capable of!”
The superstar will be joined by supermodel and body-positive advocate Winnie Harlow, as well as WNBA star Skylar Diggins-Smith, golfer Lexi Thompson, footballer Nikita Parris, high jumper Yaroslava Mahuchikh and more.
Watch the “She Moves Us” anthem below: