The Body Shop Malaysia Achieves Zero Waste Packaging
June 4th, 2021 at 8:07 am
In an effort to reduce plastic waste that enters our landfills, The Body Shop Malaysia turns recycled plastic bottle waste returned by customers into recycled plastic combs.
To encourage customers to recycle, the brand incentivises customers to bring back their empty plastic bottles through the “Bring Back Our Bottles” campaign. In August 2020, The Body Shop Malaysia also included an additional platform for customers to gain from recycling their bottles via The Body Shop mobile application. Customers who brought back their bottles would be able to get RM1 off their next purchase. Customers would also be able to receive a stamp on the App, and upon collecting 10 stamps, customers can redeem a recycled keychain-fragrance for free.
More than 3,000 empty plastic bottles were returned in 2020. As a brand that believes Business As A Force For Good, The Body Shop looks forward to the day when incentives are no longer needed to do the right thing! This year, The Body Shop introduced the recycled plastic comb made from used packaging. For each comb produced, two plastic bottles will not end up in our landfills.
This World Environment Day, The Body Shop Malaysia urges customers to help restore our planet by returning its packaging to The Body Shop stores, thus closing the loop, and moving towards zero waste packaging.
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